Home/Methodology

How we work

Exactly how we rank you — stage by stage.

SEO and AI search visibility aren't magic. They're a systematic process of fixing what's broken, building real authority, and making sure your business is the answer — on Google and on AI. Here's exactly how we do it.

Stage 01

Full audit — site, tracking & competitors

We audit your current site, tracking setup, technical health and where your competitors are already beating you — before touching anything. No work starts until we know exactly where the gaps are.

Stage 02

Google Business Profile & local signals

Most local searches end in the map pack, not the blue links. We optimize your Google Business Profile, fix inconsistent directory listings, and build the local relevance signals that get you there.

Stage 03

Service pages built to convert

One page per service or treatment, written for the exact question a searcher has — not a generic page trying to rank for everything at once, and not filler content written for a crawler instead of a person.

Stage 04

Real links, not shortcuts

Legitimate local backlinks and citations from real publications, directories and industry sources. No PBNs, no link farms, nothing that puts your site at risk the next time Google updates its algorithm.

Stage 05

GEO & AEO — get cited by AI

Structured content, schema markup and entity authority so ChatGPT, Perplexity, Gemini and AI Overviews recommend your business by name when someone asks who to hire — not just Google search results.

Stage 06

Track, report, optimize

Monthly reporting in booked jobs and leads, not sessions and impressions. As rankings and citations compound, we keep optimizing from there — every month, not just at launch.

Why this works

Every stage compounds on the last.

An audit without follow-through is a wasted report. Links without content don't convert. Content without AI search structure never gets cited. Each stage is built to support the next, run by the same in-house team from stage one through stage six.

See where your business falls short — for free.

Thirty minutes. We'll walk your current site and rankings through this exact framework and tell you exactly where you're losing ground — whether or not you work with us.