WEB
Website Design & Development
Custom-built websites — hosting, maintenance & support included.
- Custom-coded or WordPress builds
- Core Web Vitals performance
- ADA / accessibility compliance
- Hosting, maintenance & unlimited edits
AI Search & Growth Marketing for
Medical Practices
More leads. Better visibility. Real growth.
Cited in AI Overviews too. We've done it for dentists, plumbers, landscapers and junk haulers — results that outlast any ad campaign.
5.0Google Reviews
Who AI picks
What AI says when someone asks.
If it doesn't say your name, that's traffic, leads and revenue going to whoever it names instead.
Select your industry
I snore badly and I'm exhausted all day. Who treats sleep apnea near me without putting me on a CPAP?
Fort Lauderdale, FL
Cited from treatment pages, your Google profile and patient review text — which only works if those exist and are structured for it.
What changed
Visibility doesn't start with your website anymore.
Five ways the climb to the top looks different now — tap a step to see what changed.
AI Overviews and chat answers now sit above the results you used to rank for — citations matter more than position.
ChatGPT, Gemini and Perplexity cite structured, trustworthy content — not link count.
Sessions don't pay the bills. We report leads and revenue instead.
Generic content doesn't get cited. We write for the real questions your patients and customers actually ask.
It's not a tagline — it's the whole strategy. When someone asks AI for the best in your industry, it should say your name.
What we run
Exactly what we do.
No invented names for ordinary things. Here is every service, what it is called, and what you get. Each one has its own page if you want the detail.
SEO
Local SEO
Rank for the treatments and services you actually sell.
- Treatment & service pages
- Service-area / city pages
- Technical SEO & site speed
- Monthly ranking & traffic reporting
PPC
Google Ads & LSA
Managed against closed revenue, not cost per lead.
- Google Search & Local Services Ads
- Ongoing waste elimination
- Call tracking on every campaign
- Reported in booked revenue
AEO
AI Search Optimization
Get named when someone asks AI who's good.
- Visibility baseline across ChatGPT, Gemini & Perplexity
- Schema & structured data
- Answer-shaped content
- Monthly mention-share tracking
DEV
Custom Software Development
When the tool you need doesn't exist.
- Custom platforms & internal tools
- CRM & practice software integration
- API and data pipeline work
- Documented and handed over
GMO
Google Maps Optimization
The GMO system for showing up in the map pack.
- Complete Google Business Profile build
- Category & service configuration
- Local citation building
- Map placement & review velocity
Why Proway
Why you need Proway Digital.
Marketing that never turns into paying customers isn't marketing — it's decoration. Most agencies chase impressions and call it a strategy. We build systems that get you found on Google and AI search, then make sure the people who show up actually book.
We're not generalists guessing at what might work. We build the websites, run the SEO and wire up the intake ourselves — the same in-house team accountable for every part of it, start to finish.
Built for AI search
Structured to get cited by ChatGPT, Gemini and AI Overviews — not just ranked on page one.
Everything in-house
No outsourcing, no subcontractors. The people building your systems are the people you talk to.
Revenue, not clicks
We report in leads and booked revenue — not impressions, sessions or vanity metrics.
Turn your marketing into revenue you can measure.
Thirty minutes. We'll look at your phones, forms and follow-up, and tell you exactly where inquiries are falling out — whether or not you work with us.
The receipts
Numbers we can actually show you.
Real keyword rankings, pulled straight from the tools that track them — not invented for a landing page.
Sleep & Internal Medicine Specialists
sleep apnea doctor fort lauderdalesleep specialist fort lauderdale
All Glass 4 U
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FAQ
Questions, answered.
Everything you'd ask before working with us — process, pricing, timelines.
What kinds of businesses do you work with?
Any business where an inquiry turns into real money. Sleep medicine, dental and aesthetics are where we do our deepest work, but the same system runs for home services, trades and B2B. What changes is the scripts, the timing and the numbers — not the machinery.
Why not hire an agency and a software vendor separately?
Because when bookings drop, the agency blames the booking system and the vendor blames the traffic. We own both, so the number we report is the number we're accountable for.
Will this work with the software we already use?
That's the intent. We build against your existing system wherever it has a way in, and we tell you honestly when it doesn't — before you sign, not after.
Will AI intake sound like a robot to my customers?
It answers what it can answer, books what it can book, and hands off to a human the moment it can't. We'd rather it stop than guess. You approve how it speaks before it talks to anyone.
What about privacy and tracking on medical sites?
Standard advertising pixels on intake and booking flows are a real exposure for practices, and most agencies don't handle it. We use server-side tracking with identifiers stripped, plus consent handling. We're not your attorney — we build so your attorney has less to object to.
What does it cost?
It depends on scope, and we'd rather tell you honestly than print a number that fits nobody. What we can say: we work on monthly retainers, we build systems as separate one-time projects, and ad spend always stays on your card. The audit gives us your real numbers, and we quote against those. If the fit isn't there we'll say so on that call.
Get in touch
Tell us about your business.
A few quick details and we'll reach out to figure out exactly what you need — whether that's a full partnership, a quote, or a custom package.